Sales Strategy

Free Webinar! Selling The New Diamond Story, Friday, July 12 July 03, 2019 (0 comments)

Merrick, NY—Please  join us for The Centurion's next Free Webinar, Selling The New Diamond Story, featuring Grant Mobley (left) of the Diamond Producer's Association. It will be held Friday, July 12, from 2:00 to 3:00 p.m. Eastern time.

Learn how you can leverage all the free DPA assets and help sell the diamond dream in a way that today’s consumer responds to.  

The DPA will present the contemporary diamond story through its core trade resources: The For Me, From Me campaign targeting the self-purchasing woman; the first-ever independent report shedding light on the modern diamond mining industry with compelling case studies focused on our people, our community, and our planet; and trade support through educational tools, print, digital, and video assets, and advice on choosing the best diamond verification tools for your business. 

Assets from DPA's new True Clarity site, which touts the benefits of natural diamond mining, will be available free to retailers for marketing and will be among topics discussed in the free webinar on Friday, July 12.

To register, please click below or cut and paste the URL into your browser:

https://attendee.gotowebinar.com/register/8464996385543779853

Related: Independent Study Shows Lab-Grown Diamonds May Use More Energy, Not Less, Than Mined