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Facebook Ads: Split Testing 101 |  June 18, 2019 (1 comment)


Merrick,NY--“Split testing” is one of the first things you should do for your jewelry store or brand’s Facebook campaigns. Let’s learn a bit more about this fundamental technique and how we can implement it.

The advancements in digital marketing have taken an enormous amount of guesswork away for business owners. Tracking results from a billboard, for example, is very difficult. Online techniques, however, enable us to know exactly which campaigns are driving traffic and revenue. One of the simplest and most effective ways to test which campaigns are working best is by Split Testing. Split Testing lets us test different variables in our ads to see which combinations of words, text, and targeting are working the best. Click here to continue reading on

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By Rick Beckett on Jun 22nd, 2019 at 12:22am

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