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Free Webinar Shows How To Use Gift Cards More Effectively August 31, 2016 (0 comments)


Louisville, KY—Gift cards have long been hugely popular for holiday and other occasion gifting. Recent research by Blackhawk Network shows almost ¾ (74%) of all shoppers hope to receive gift cards this year. That makes it more essential than ever for retailers to understand how to use their brand's value as part of their promotional strategy.

An additional benefit of using a redemption model as part of a promotion, retailers can collect customer data, track purchase patterns, and build loyalty. 

In a free webinar sponsored by Blackhawk Network for Retail Customer Experience, retailers will learn the loyalty advantages of branded value (both gift cards and prepaid) over other types of promotional offers; how the right incentives can attract price-sensitive deal seekers while still preserving profit margins; and how to structure a promotion to maximize customer data collection.

Click here to listen to the webinar "Smart Strategies for Using Gift Cards in Promotions."

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