Sales Strategy

Google Privacy Updates – The End of 3rd Party CookiesRon Dod, Visiture |  June 25, 2021 (0 comments)

Advertisers are having kind of a hard time right now.

Earlier this year, the CCPA hit Facebook advertising, thereby placing severe limitations on a brand’s ability to track and target California consumers.

Then the impact of Apple’s iOS 14.5 update sent shock waves through advertising communities across the web.

Now, Google has announced that it will discontinue the use of third-party cookies in 2022.

In a recent Google blog post, the company detailed the reasoning behind this decision:

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