New York, NY—GURHAN Jewelry has launched a customer loyalty program rich in ‘feel-good’ factors as well as rewards.
“For a long time we have been aware that the Gurhan customer is not just your typical shopper," says Gurhan CEO and co-founder Fiona Tilley. “She is passionate about our brand, she is engaged in our story and the fascinating historical context behind how our jewelry is made, she is interested in the global cultures that inspire our designs, and she is a collector of our pieces. We wanted to recognize this engagement by offering a loyalty program that is highly personalized to what our customers expect from our brand.”
The program offers customers the ability to register all their past purchases of jewelry, from any store, anywhere in the world, and earn loyalty points for every piece registered.
“We have customers that own many, many pieces and proudly show them to Gurhan and me when we attend trunk shows,” says Fiona. “Now they’ll be able to translate that into program benefits.”
Of course, the program also offers other more common ways to earn points, such as making purchases, following Gurhan on social media and referring friends. It also offers a high level of personal services including: access to a personal stylist, virtual shopping appointments online, and individualized, premium concierge service.
The program rewards themselves go beyond typical discounts. Premium members of Gurhan’s program can help name new season jewelry collections, have cocktails with Fiona and Gurhan, or even attend private parties at the couple’s renowned Atelier.
“Our jewelry is made by hand and creates a very personal experience for our customers. We want our loyalty program to offer the same personal relationship with us,” Tilley adds.