Sales Strategy

How Businesses Can Use Time-tested Sales Funnel Strategies August 01, 2022 (0 comments)

New York, NY--Sales funnels existed before the internet. Their success is time tested — if used correctly, they can generate high sales for businesses. 

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Sales funnels can be important for jewelry retail; businesses as it focuses on the customer becoming aware of your brand and purchasing the product. With multiple stages to filter out uninterested leads, this method attracts customers who can remain loyal to the brand while establishing trust and desire — two factors crucial to purchasing any product.

In a two-series blog post, Jewelry Ecomm talks about how sales funnels can work for jewelry businesses while discussing other funnel aspects, such as how the internet shaped sales funnels.

The sales funnel model, states the blog post, was created more than 100 years ago. It uses the AIDA acronym for the many stages a buyer goes through: Attention, Interest, Desire, and Action.

With simple real-world examples, the post mentions some planning steps to creating a sales funnel, such as setting a goal, deciding on the budget, getting an enthusiastic team onboard, and setting dates to determine the beginning and end of a sales funnel campaign.

Interested in learning more? Read the article here.