Sales Strategy
How The Color In Our Lives Can Boost Your Business | June 10, 2015 (1 comment)
Miami, FL—There is a Broadway show called Barnum (left). It’s about P.T. Barnum and his love for the circus. He always said his success came from the colorful circus tents, performers’ clothing, and all of his animals—especially the elephants in grand décor.
Colors stimulate our lives. Whether you know it or not, color speaks very loudly to our subconscious minds. (I should really think about this, since I only wear black and white.) Color can have a positive or negative effect on our mood within 90 seconds, and on a website, you only have 30 seconds to make a good first impression.
The question of whether color can color performance our emotions fascinates scientists, not to mention advertisers, sports teams, restaurateurs and me! And you can use the silent language of color to impress, motivate, divert, and persuade your prospects to buy from you. Here is a “color chart” for sales:
Gray is the new black!
(Easier-to-read: Yellow suggests warmth, sunshine, cheer, happiness, jealousy deceit and cowardice. (Good news, I don’t wear yellow.) Best in business, it appeals to the intellectual types and is a good accent. Enhances concentration but it is the most difficult color for the eye to take in, so it can be overpowering if overused.)
Then there was the cocktail party study, (I kid you not!) in which a group of interior designers, architects and corporate color scientists built model rooms decorated as bars in red, blue or yellow. They found that more people chose the yellow and red rooms, but that partygoers in the blue room stayed longer. Red and yellow guests were more social and active. And while red guests reported feeling hungrier and thirstier than others and yellow guests ate twice as much! I’m taking note!
People respond more to non-verbal cues than verbal ones. Make sure you use the psychology of colors in all your marketing [Find Article] , especially when you can't be face to face. You will be able to stimulate emotions with your business logo, stationary, business cards, brochures, signs and with your website. Ask your web master if he or she understands the psychology of color.
I guess P.T. Barnum did. “Welcome to the greatest show on earth”!
Andie Weinman, president and CEO of Preferred Jewelers International / Continental Buying Group Inc., was born with the “Jewelry Gene” working in the jewelry industry since she was only ten years old. Her first job was as a cashier in the opening of a catalog showroom doing a fantastic job even at that tender age. Andie holds a B.A. in musical theatre and a B.S. in marine biology from The University of Tampa. When she realized that seawater and marine biology were not good on her hair and she wasn’t quite good enough to make it on Broadway, the jewelry business beckoned. Andie has picked diamonds, sorted color stones, shot waxes and performed a multitude of jobs in the manufacturing of jewelry. Her negotiating experience and prowess has given her the reputation as being tough but fair in her dealings with vendors. In 2012 the Indian Diamond and Color Association awarded Andie the Prestigious Doyenne Award of the Year.