Skip to main content Navigation

Sales Strategy

It’s the Most Wonderful Time of the Year! Here’s How To Make Sure It Continues |  December 02, 2020 (0 comments)


Encinitas, CA—2020 has been anything but predictable. Who would have imagined as the world entered this pandemic back in February, 9 months ago now, causing growing concerns, lockdowns and unimaginable death tolls, that the jewelry industry would be performing BETTER than it does in a normal year?

What we have learned, what we should do, and how we should plan. Even after store temporary closings—which averaged six weeks—but most jewelry retailers have made up for most of the downtime. November was a particular challenge, between going up against trunk show sales numbers from last year and of course the election frenzy was a distraction. Nonetheless, the positive uptick in sales is a testament to the flexibility and resilience of our industry, and the traditional value that consumers associate jewelry with love. 

We have confidence that with proper management, you will be in a good place by the end of the year. It is a critical time stamp for you to have your finances in order, and begin your plan for next year—which will look very different than 2020.

What have we learned? There are several takeaways that we can say with confidence:

What we should do now? The holiday season is upon us but it’s not too late to enact some key strategies:

How do we plan for the future? The world is grateful for a vaccine in record-breaking time, yet we should consider what that means to our industry:

Enjoy this season. It is truly the most wonderful time of the year, especially when we see all the plans that have been made and remade come to fruition. This should be an exceptional December! Do not let anyone leave your store empty handed. Know when they come into your store, they set aside whatever fears or concerns they may have to come see you. Treat every customer with a new enthusiasm of helping them make 2020 memorable in a special way and commemorating it with a beautiful piece of jewelry that will last forever. 

Dan and Lori Askew of Vantage Group strategically examine each area of business and address concerns efficiently to make the greatest impact on cash flow, merchandise planning, inventory control, advertising, and store management.

Share This:

Leave a Comment:

Human Check