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Jewelers’ Key to Success: Having a Ball |  June 18, 2021 (0 comments)

2021-5-6 DeGroot Headshot

Green Bay, WI--What is one important thing many successful jewelers have in common? Upgraded Store? Top Location? Best Staff?

After speaking for years with a plethora of successful jewelers, jewelry store trainer James "Jimmy" DeGroot of the Jewelry Store Training Institute has decided that the common key to success is not necessarily the great tactics and strategies and people they employ, but it's something inside the store owner that's easy to see but often overlooked:

They're Having a Ball doing what they're doing. They're having Fun!

Click Here or on the image below to watch Jimmy's video this week and ask yourself: Is Jimmy describing me or do I want to rethink how I see my life as a store owner and find the path to feeling all the enjoyment and excitement others are experiencing?

James (Jimmy) DeGroot is a professional jewelry sales and operations trainer from the jeweler’s side of the counter. Having been in management and the jewelry business for over 20 years, Jimmy offers weekly training to jewelers nationwide via the website Jimmy is an AGS titleholder and specializes in training relevant and timely methods for jewelry teams. He can do a full training on making Bridal Presentations the best they can be, among many other regular training options. Contact Jimmy at or call 920-492-1191.

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