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Jewelry as Activism: How to Better Connect With Millennial and Gen-Z Consumers June 17, 2022 (0 comments)

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New York, NY--Jewelry has always had social significance. People use them to send across a message and denote how they feel about a situation or an event. It's even more relevant now as more people are trying to support brands that align with their values around empowerment, inclusiveness, and giving back to society. 

[Image source: Flickr Commons]

The April 28th episode of The Plumb Club podcast talks about something similar and asks the question of how retailers can capture the attention and loyalty of millennial and Gen Z consumers by presenting products supporting social issues. 

The podcast also advises retailers on crafting messages that illustrate their commitment to social issues.

Listen to the entire podcast.

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