Sales Strategy
Jewelry as Activism: How to Better Connect With Millennial and Gen-Z Consumers June 17, 2022 (0 comments)
New York, NY--Jewelry has always had social significance. People use them to send across a message and denote how they feel about a situation or an event. It's even more relevant now as more people are trying to support brands that align with their values around empowerment, inclusiveness, and giving back to society.
[Image source: Flickr Commons]
The April 28th episode of The Plumb Club podcast talks about something similar and asks the question of how retailers can capture the attention and loyalty of millennial and Gen Z consumers by presenting products supporting social issues.
The podcast also advises retailers on crafting messages that illustrate their commitment to social issues.