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Jewelry Discounting Chokes Revenue and Profits; Kills Customer Trust |  October 29, 2021 (0 comments)

Jimmy DeGroot Store Headshot

Green Bay, WI--If you are initiating or allowing discounting of jewelry on a regular basis in your store, you may think you are making friends of your customers but you're actually choking store revenue and profits and destroying customer trust. Stop it now and focus on "adding value" to greatly improve the financial soundness of your business.

This  week's message from The Centurion video columnist James "Jimmy" DeGroot of hits home for a lot of jewelers. Watch Jimmy's short video below now, consider the discounting situation in your store and learn what actions might be needed to get on a better path. Also feel free to reach out to him with any questions at 920-492-1191 or

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