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Jimmy DeGroot: Resilience and Handling Rejection December 19, 2023 (0 comments)


Green Bay, WI--Rejection is an inevitable part of retail. You must develop a resilience to rejection and perhaps more importantly, an ambivalence to it.

Don’t take it personally, rather go back to your key questions and perhaps the most important one, What’s important to you? If we’re getting rejection or ambivalence, it’s very likely we don’t know the answer to that one important question. But also realize that you can’t win ‘em all and you just have to let it roll off your back, pick yourself up and go love on the next customer. People often have things going on inside their head that not even they themselves understand. So don’t take it personally. One way to build up your resilience is to focus on your goals. Take your focus off the fuddy duddy customer and move on with your daily goals in mind. Hit your daily goals and you'll hit your weekly, monthly and annual sales goals.

James (Jimmy) DeGroot is a professional jewelry sales and operations trainer from the jeweler’s side of the counter. Having been in management and the jewelry business for over 20 years, Jimmy offers weekly training to jewelers nationwide via the Train Retail website. Jimmy is an AGS titleholder and specializes in training relevant and timely methods for jewelry teams. He can do a full training on making Bridal Presentations the best they can be, among many other regular training options. Contact Jimmy at or call 920-492-1191.

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