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Jimmy DeGroot’s Management Principal 5: The Golden Rule September 06, 2022 (0 comments)

Jimmy DeGroot Store Headshot

Green Bay, WI--In his fifth management principal, Jimmy DeGroot of the Jewelry Store Training Institute, discusses the importance of respect. “The days of managing by fear, intimidation and immature penalties are long gone,” he says “And like our last principal, discipline, your people want to work in a store that has consistency in how people are treated and managed. Watch below. 

James (Jimmy) DeGroot is a professional jewelry sales and operations trainer from the jeweler’s side of the counter. Having been in management and the jewelry business for over 20 years, Jimmy offers weekly training to jewelers nationwide via the website Jimmy is an AGS titleholder and specializes in training relevant and timely methods for jewelry teams. He can do a full training on making Bridal Presentations the best they can be, among many other regular training options. Contact Jimmy at or call 920-492-1191.

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