New York, NY—Jocalio, a jewelry supplier offering unique data-marketing capabilities, has appointed Albee Schimanski as the company’s vice president of business development. Schimanski, a veteran of diamond brand Hearts On Fire, brings over 15 years of expertise to his new role and will oversee Jocalio’s retailer sales, training, and merchandising functions.
By leveraging its big-data capabilities, Jocalio helps its partner retailers in three key ways: first, through its data-marketing program, Jocalio engages with potential jewelry buyers and drives them in-store. Second, Jocalio utilizes the same data resources to create jewelry collections based on what consumers are looking for and want to buy. Third, Jocalio’s data-marketing and jewelry production know-how are designed to amplify and reinforce the retailer’s brand, the ultimate differentiator in a competitive landscape.
“We are very excited to have Albee join our leadership team, bringing an impressive track record of successful retailer partnerships, deep industry experience, and a proven capacity to build and manage teams in a high-growth environment,” said Val Katayev, Jocalio CEO and founder. “During these unprecedented times, Jocalio’s data-driven marketing and jewelry capabilities are more important than ever to help retailers thrive. Albee is ideally positioned to share Jocalio’s growth story with independent retailers and help retailer partners achieve data-driven success.”
Schimanski joins Jocalio after spending 12 years in a variety of senior roles at Chow Tai Fook North America/Hearts On Fire, most recently as vice president of trade strategy, where he was responsible for bringing together sales, marketing, and communications for CTFNA/Hearts On Fire retailers, and managing direct relationships with retailers throughout North America, Latin America and the Caribbean, overseeing sales, retailer training, in-store branding, and reward programs.
“The most rewarding takeaway from the last 12 years in the industry is developing incredibly successful partnerships and meaningful relationships with independent retailers,” said Schimanski. “At Jocalio, I have a unique opportunity to continue that work, by helping retailers build their most unique asset: their own brand. Jocalio operates a highly successful business model that focuses on capturing audiences, driving them in-store, and delivering the right product (in aesthetics and price) to set up a partner retailer for long-term success.”
To learn more, visit www.jocal.io