Sales Strategy

Looking For A COVID-Appropriate Promotion? August 19, 2020 (0 comments)

New York, NY—Jewelers that want to stay top of mind during the pandemic yet remain sensitive to the times should look at two recent social media programs done by GURHAN and Omi Privé. Both companies have run online consumer-facing competitions to honor health care workers.  Image: Sterling silver drop earrings from the Romance Collection, Blue Heart Topaz touched with 24k gold.

Related: Omi Privé Announces Winner Of Covid-19 Superheroes Giveaway

GURHAN Jewelry also is running a contest to honor frontline healthcare workers who have selflessly committed themselves to taking care of others. Its Hearts for Healthcare contest invites entrants to nominate their favorite healthcare hero to win jewelry from the brand’s Romance collection of silver jewelry accented with 24k gold and colored gemstones. The contest began Saturday, August 1, 2020 and ends next Friday, August 28.  Entrants are directed to the Hearts for Healthcare Giveaway on Facebook, Instagram and/or Twitter, and must comment with name (tagging of course) of their Healthcare Hero and tell us their story and why they are an inspiration. 

GURHAN co-founder and CEO Fiona Tilley explains, “We are so grateful for the tireless efforts of all our frontline workers and we wanted to send a small, but heartfelt, sign of our appreciation. We chose to offer hearts to say thank you to these workers for giving us theirs." Healthcare nominees can be any gender, working in any position in any location, during the COVID-19 pandemic. One winner will be chosen each week for a total of four winners.  

For a full list of contest details, click here.