Sales Strategy

Asheville, NC--‘Love has not been cancelled,’ resonated with jeweler Eva-Michelle Spicer of Spicer Greene Jewelers, Asheville, NC. So much so that it’s now on one side of Spicer Greene Jeweler’s building to remind the town that even though people are staying home, love is not cancelled. But May was coming and it was time for a Mother’s Day online promotion. Spicer had been busy sending daily emails to her customers that resulted in sales, but an online event was the next step as the store was still largely closed. Click here to read the full story about Spicer-Greene's successful online event, on JewelryEcomm.com.