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Now Be The Best Version of Yourself; Be Fully Present in Each Moment |  December 18, 2020 (0 comments)


Green Bay, WI--It’s time to put our best foot forward.  And by now hopefully we’ve already created habits that capitalize on every single opportunity both in front of us at the moment as well as the opportunities we’ve created.   

So right now it’s time to just take a moment and be the best version of ourselves by being fully present in each and every moment.  Be present when setting up, when getting ready in the morning, when having breakfast and especially when that customer is standing right in front of you and you just can’t “get this sale closed”.  

The reason for chaos in our lives and especially retail is because we are not in the NOW, what is important and happening right in front of us.  We’re not closing that sale because we’re not truly connecting with our customer, asking the right questions. 

Oh sure, we’re asking our memorized questions such as “Where will he be wearing this?”  But these are expected questions. 


Rather, ask the one very important question that will allow you to connect powerfully with your customer, “What’s important to him about a (necklace)?” The question, "What’s Important?"  brings you into the emotional reason for their purchase.  And once you have THAT reason, you can’t help but be fully present and engaged with your client.  

And come to think of it, if we’re having any issue with anyone be it a child, a spouse or a co-worker, “What’s Important?” is a great question to ask that will create a connection, slow us down a tick and allow ourselves to be in THAT moment. 

The more we slow down, take the focus off ourselves, our deadlines, our ‘gotta DOs’ and our frustrations, the more at peace we’ll be with ourselves and the better we’ll connect with everyone around us.  So, a couple of really deep breaths, close your eyes if you are able and just think on things you are grateful for. 

In the store, between customers I would step back into the back room or the rest room and have a drink of water and do this little exercise.  Try it!  It’ll work wonders for you. And then start asking the question “What’s important to her in a diamond ring?” It’ll keep you fully present with everyone around and allow you to connect with customers like no other store can possibly do.

James (Jimmy) DeGroot is a professional jewelry sales and operations trainer from the jeweler’s side of the counter. Having been in management and the jewelry business for over 20 years, Jimmy trains jewelers nationwide via the website  Jimmy is an AGS titleholder and specializes in training relevant and timely methods for jewelry teams. Contact Jimmy at or call 920-492-1191.

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