Sales Strategy
One Great Thing I Did Last Year: Facebook Engagement Photos (With Permission!) | April 29, 2015 (0 comments)
Austin, TX—In our ongoing series titled “One Great Thing I Did Last Year (That You Can Do This Year)," The Centurion asks retailers to tell us about one outstanding thing they did in 2014 that turned out really well. This week, Vicki Roan of The Menagerie shares her insight.
“We began taking pictures of our brides and grooms that purchase wedding rings from us,” said Roan, who has the camera ready to go in the store. “We post them on our Facebook page with a message saying ‘Best wishes on your engagement!’” Roan followed good privacy etiquette by posting these photos “only with their permission.”
The result? “All of the engaged couples Facebook friends see our post and are reminded of the store’s collection of engagement, wedding rings and registry items. It has proven to be a great marketing tool for Millennials.” Roan says most of those pictures get reposted on the brides and/or groom’s Facebook account, reaching their friends—and potential customers.
And in related news, The Menagerie is starting a bridal blog. “We’ll be talking about the wedding process in details from the bride’s and groom’s point of view.”
Roan’s motivation is simple. “We love our customers and want to celebrate every step of the way in their “lived happily ever after” world! Aren’t we blessed to be in such a happy business?”
Click to view other "One Great Thing" stories in our series: Rethink Your Store Hours; Hire Help For The Busywork; Handwrite Invitations; Build More Community Relationships; Update Your Store’s Atmosphere; Build More Community Relationships; Optimize Your Inventory System; and ‘Your Repair is Ready’ Phone Calls