Sales Strategy

Plumb Club To Offer Seminar On Selling To Same-Sex Couples October 28, 2015 (0 comments)

Englewood, NJ—The Plumb Club announces its latest webinar, designed to help retail jewelers become same-sex wedding competent. The webinar will provide jewelers with actionable information they can use immediately to help boost sales to same-sex couples. Image at left: Tiffany's first ads for same-sex engagement jewelry featured this couple. The full ad is shown bottom of page. 

Attendees will learn about the rise of LGBT marriage laws over the past decade; the growing wave of protocols within LGBT engagements and weddings; the surge in demand on jewelry for same sex couples; answers to the most frequently asked questions of jewelers; and the subtleties of marketing to same-sex couples. The panel of speakers includes the following experts:

Bernadette Smith, founder and president of the Gay Wedding Institute and 14stories and award-winning author of three books including The Business of Gay Weddings: A Guide for Wedding Professionals.

Rony Tennenbaum, a fine jewelry designer specializing in contemporary wedding jewelry that lectures and writes about the growing etiquettes in the same-sex community.

Matthew Perosi-Doughty, an Internet, marketing, and business services consultant for jewelers, who founded Jewelers Equality Alliance to provide training for the jewelry industry about the LGBT community.

The webinar will be presented Wednesday, November 4, from 2:00 to 2:45 eastern time. For more information and to register, click here or call the Plumb Club at (201) 816-8881.

The complete Tiffany same-sex couple ad, part of its "Will You?" campaign for engagement rings.