Sales Strategy

Amex Offers Retailers Free Personalized Marketing Materials For Small Business Saturday October 28, 2015 (1 comment)

New York, NY—Prestige jewelers are exactly the kind of store that Small Business Saturday is designed to promote. The holiday was created by American Express in 2010 to help independent retailers and other small businesses do more business, both during the holiday season and year-round. Held on the Saturday of Thanksgiving Weekend—it became an “official” shopping day in 2011, in the same tradition of Black Friday and Cyber Monday.

Last year, Amex says 88 million people spent $14.3 billion dollars at small businesses on Small Business Saturday.

This year’s Small Business Saturday is November 28. American Express is offering free personalized marketing materials—including signage, social and digital media materials, and free event guides—all designed to help you bring more customers through your door.

Amex says, “When your customers Shop Small this November 28, the money they spend in the community can stay in the community.”

Click here for more information and to get started.