Sales Strategy
Propel Retail Success: Enhance Customer Engagement in 2023 April 12, 2023 (0 comments)
San Francisco, CA--In an increasingly competitive retail environment, engaging customers effectively is essential for success. Retailers must adapt to evolving shopping habits and embrace new channels to foster brand loyalty and drive long-term profitability.
[Image via Zendesk]
Retail customer engagement encompasses all interactions between a brand and its customers across digital and physical channels. As customer journeys span both online and offline realms, retailers must meet sky-high service expectations to thrive. Strong customer engagement can increase satisfaction, higher retention rates and improve revenues.
To elevate retail customer engagement, an article suggests implementing these strategies:
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Personalize customer experiences
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Leverage artificial intelligence
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Offer omnichannel customer support
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Engage shoppers in the metaverse
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Incorporate augmented reality
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Simplify the returns process
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Experiment with livestream commerce
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Merge physical and digital experiences (phygital retail)
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Implement endless aisles
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Support social causes
Examples of innovative retail customer engagement include Tommy Hilfiger's partnership with Roblox, Chupi's virtual jewelry consultation service, and Levi's commitment to sustainability. By investing in a comprehensive retail customer engagement strategy, retailers can meet the ever-changing needs of their customers and secure lasting success.
Learn more in this report.