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Sales Strategy

Propel Retail Success: Enhance Customer Engagement in 2023 April 12, 2023 (0 comments)


San Francisco, CA--In an increasingly competitive retail environment, engaging customers effectively is essential for success. Retailers must adapt to evolving shopping habits and embrace new channels to foster brand loyalty and drive long-term profitability.

[Image via Zendesk]

Retail customer engagement encompasses all interactions between a brand and its customers across digital and physical channels. As customer journeys span both online and offline realms, retailers must meet sky-high service expectations to thrive. Strong customer engagement can increase satisfaction, higher retention rates and improve revenues.

To elevate retail customer engagement, an article suggests implementing these strategies:

  1. Personalize customer experiences

  2. Leverage artificial intelligence

  3. Offer omnichannel customer support

  4. Engage shoppers in the metaverse

  5. Incorporate augmented reality

  6. Simplify the returns process

  7. Experiment with livestream commerce

  8. Merge physical and digital experiences (phygital retail)

  9. Implement endless aisles

  10. Support social causes

Examples of innovative retail customer engagement include Tommy Hilfiger's partnership with Roblox, Chupi's virtual jewelry consultation service, and Levi's commitment to sustainability. By investing in a comprehensive retail customer engagement strategy, retailers can meet the ever-changing needs of their customers and secure lasting success.

Learn more in this report.

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