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Retail Customer Experience: Top 5 Retail Macro Trends A Marketing Strategy Should Address July 26, 2021 (0 comments)


Louisville, KY—So much has changed about retailing in the past 16 months. In an article for Retail Customer Experience, Melanie Vala, chief commercial officer at Splitit, shares five key new trends to address in any marketing strategy. To summarize:

1. Continued growth of e-commerce and increased competition means companies must remain relevant and foster customer loyalty. One way they’re doing it is through membership programs.

2. The pandemic brought a surge of new online shoppers who now go online as their primary purchase path. Ensure their experience on your site is easier than that of competitors, including load speed, search, filtering, and more. 

3. Buy now, pay later. Yes, there are always credit cards but interest-free payments that don’t impact a customer’s credit score are appealing.

4. Sustainability. Shoppers care about it and retailers’ messaging needs to show what they do.

5. Retailers need to stay flexible and communicate with customers regardless of whether they buy in-store, online, or via a mobile device, or what payment method they select, Vala writes. Artificial intelligence (AI) can help enhance the customer’s personal experience.

Read the full article here.

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