Sales Strategy

Retailer E-Commerce And Online Strategies Are The Focus Of Plumb Club February Podcasts February 09, 2022 (0 comments)

New York, NY--The Plumb Club's monthly educational podcast series for February have just been added to the group's learning library. These podcasts provide retailers with crucial insights to help with online and e-commerce strategies. Not only will retailers learn how they can best invest in their website, but they will also get detailed advice on key areas critical to their online sales effectiveness. The two podcasts are:

Navigating E-commerce - 3 Critical Areas that Make or Break Your Business: E-Commerce is a must to today’s retailer. Dillon Chen, president, and Anthony Marotta, vice president of marketing for PAJ/Prime Art and Jewel, illustrate the importance of 3 key areas of E-commerce that can improve sales effectiveness: quality item listings, strategic social media alignment and advertising. 

Six Ways to Invest for Online Success: Many retailers know what it takes to make a brick-and-mortar store a success, but how can they apply those same principles to their website in order to increase sales? On behalf of Plumb Club member Benchmark, Cheryl Kremkow, jewelry brand strategist and writer, showcases how thinking about a website as a store will improve the user shopping experience and make the retailer a better online jeweler. She shares six ways that help fine-tune the online shopping experience to make an online store more successful.

The Plumb Club podcasts, which are added monthly, provide strategies, knowledge and immediately actionable steps from industry leaders, that help retailers across a variety of business areas. The newest podcasts, as well as the previous ones, are available on The Plumb Club website under the “Resources” tab: https://plumbclub.com/resources/plumbclubpodcasts/.