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Six Ways To Get More People Into The Store |  April 22, 2018 (0 comments)

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Tampa, FL—Remember as kids when a friend shared something they were going to do, and it sounded so good that you wanted to do it too? That's called PERSUASION. (Click here for an assessment of how persuasive you are.)

After capturing customer contact data, the second element of Rocket Fuel success is effectively communicating the persuasive reason for an appointment. (Remember, Rocket Fuel are Appointments.)

Reason is what persuades clients to make an appointment. People who are "high persuasives" do three things to win people over to their point-of-view:

  1. They believe in the thing with all their heart
  2. They convey their excitement about the thing
  3. They create and clearly communicate the value of the thing

There are thousands of reasons for appointments. We categorize them for clarity:

You will find this list on the Success Accountability Tracking Sheet designed to help you keep track of your customer communications.

Remember: Create a strong and compelling reason and they will come! Here's a test to tell if your reason is compelling: ask yourself, "Would I show up?"

Related: So, What’s YOUR Number? When and How to Ask For Client Contact Information

Terry Sisco is CEO of Exsellerate, Inc., funny-maker, uplifter, mischief maker, father. Exsellerate has revolutionized retail sales training and made it "entertrainment," given it a millennial voice, made it ridiculously easy to learn on-demand style through social media platforms, and given sales consultants a sense of community, purpose, and the tools to crush their sales. Like us at www.facebook.com/exsellrev, call us at 813-787-7355, email at tlsisco@exsellerate.com, and visit us at www.exsellerate.com.

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