Sales Strategy
Social Media For Business, AKA What To Share and What Not To Share Online | March 15, 2017 (0 comments)
Miami, FL—For some of us it is very hard to keep up with the demands of social media, but for the sake of our businesses we must. And in today’s highly sensitive world, it’s more important than ever to watch what you say online.
Enter Netiquette Essentials: New Rules for Minding your Manners in a Digital World, by Scott Steinberg. Love the name and it was informative too. How do you know what to share and what to keep to yourself? Social platforms like Facebook, Twitter, Instagram give us more ways than ever to express ourselves, so I’m gonna break it down for you. Here are some tips on what you need to know to maintain a professional presence online and for being a responsible social media user:
- Understand that each social network has its own rules of conduct, social norms and methods of interaction.
- Assume that everything you post online can be seen by others, as even major social networks have several security breaches.
- Do not share information that online friends have shared with you in confidence. For example, quoting someone’s private Tweet.
- I personally find that posting anything political is not good for your business.
- Log out of your social networks when you are finished using them and especially when using a computer or mobile device that isn’t yours.
- Realize that everything that is posted online, lives on the Internet permanently and may be easily available for public viewing.
- Never Forget: despite their seeming intimacy, social networks are among the most public of spaces. It’s important to conduct yourself online as you would in a shared setting.
- You reserve the exclusive right and it is wholly appropriate to decline friend requests from strangers.
- Privacy and personal comfort are paramount. At no point should you feel compelled to respond to messages or queries from people you don’t know.
- Before posting on other people’s profiles or walls or tagging them in your posts, consider how your actions and or statements may be perceived and if they may potentially put your friends’ lifestyle and business in a negative light. You never want to embarrass anyone on social media. That’s just bad for everyone’s image.
- Use privacy settings to view your posts and shares before you allow them on your page.
- Finally, go the extra mile. When asking someone you don’t know to be your friend, send a short message explaining who you are and why you are attempting to contact them.
Look out for my next article about, once again, the consumers’ ability to do all their shopping on the Internet and things the jewelry business can do to gain this profit share. --Andie
Andie Weinman, president and CEO of Preferred Jewelers International / Continental Buying Group Inc., was born with the “Jewelry Gene” working in the jewelry industry since she was only ten years old. Her first job was as a cashier in the opening of a catalog showroom doing a fantastic job even at that tender age. Andie holds a B.A. in musical theatre and a B.S. in marine biology from The University of Tampa. When she realized that seawater and marine biology were not good on her hair and she wasn’t quite good enough to make it on Broadway, the jewelry business beckoned. Andie has picked diamonds, sorted color stones, shot waxes and performed a multitude of jobs in the manufacturing of jewelry. Her negotiating experience and prowess has given her the reputation as being tough but fair in her dealings with vendors. In 2012 the Indian Diamond and Color Association awarded Andie the Prestigious Doyenne Award of the Year.