Sales Strategy
Social Media Roundup: Retailers’ Posts That Celebrate Mom May 05, 2021 (0 comments)
Merrick, NY—Hopefully nobody needs to be reminded that Mothers’ Day is this Sunday, May 9. Americans are poised to spend for Mom this year, too: the National Retail Federation predicts this will be the biggest-spending Mothers’ Day holiday ever, with jewelry a prime gift choice for more than one-third of Americans. Image: A Facebook post from Valentine's Fine Jewelry in Dallas, PA.
Mother’s Day spending in total is expected to total a record $28.1 billion this year, up $1.4 billion from 2020, says NRF. The record spending on jewelry and electronics are the primary drivers of the increase and jewelry accounts for over half (59%) of the increase in spending. Electronics will account for about 28%.
The biggest spenders will be younger consumers, ages 25-34, says NRF, and these are the shoppers most likely to be planning jewelry gifts, whether for their own mothers or spouses, grandmothers, or friends.
Meanwhile, jewelers have posted a variety of social media marketing posts to spur customer interest in shopping for mom. Themes range from cheeky and clever to straightforward product suggestions. Here are a selection of 10 from retailers coast to coast:
