Sales Strategy

Strategies to Develop and Grow Shopper-Friendly Jewelry Stores Online March 05, 2022 (0 comments)

Sydney, Australia–-The transition to selling products online has been fast. The market's been expanding too. According to a Statista report, the number of digital buyers was expectred to reach 2.14 billion in 2021--around 28 percent of the entire world's population.

The expanding market and rising buyer interest have driven the need to sell fine jewelry and other products online and capitalize on the emerging market opportunities.

The promising insights open doors to retailers going online to sell jewelry. Forecasts only hint at the growing online jewelry market, which is expected to grow to $291 billion by 2025. A step towards that is building stores that shoppers like.

Many factors contribute to developing a store that people engage with. The store's design, product selection, ease of use, and marketing strategies are a few factors that improve user interaction.

A guide by Bigcommerce on building successful online jewelry stores talks about the importance of building a 'feature wishlist.' A wishlist includes every feature that might add value to the site's presence and the larger scheme of the operation. Examples include integrating social media, coupons, one-click checkout, and unique photographs.

The guide also stresses the importance of establishing an adequate customer support base by implementing useful features such as live chat, messaging centers, and knowledge hubs that answer frequently asked questions by potential buyers. 

Another vital element of building a successful transition to selling online is implementing newsletters that help with lead collection and engagement with subscribers and build a loyal customer base that keeps driving purchases to the business.

Read more in this Bigcommerce article.