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Sales Strategy

Developing Top Jewelry Salespeople |  March 11, 2022 (2 comments)


Green Bay, WI--In tthis week's instructional video column,  Jimmy DeGroot of Jewelry Store Training Institute, says there is no such thing as a natural born salesperson. He argues that exceptional salespeople are developed through education and training in four areas.

DeGroot encourages store owners, managers and salespersons to watch now and examine these four categories to see where emphasis is needed and to grow salesperson and store earnings:

Feel free to reach out to Jimmy at  920-492-1191 or or via with any questions.

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Comments (2):

Hi Jimmy. I enjoy your videos but would like to challenge the premise of this one. Having spent 50 years in the fine jewelry space and authoring tons of training programs, I moved from my belief that sales excellence can be trained. I am currently writing a highly researched book on this very topic. Elite performers in any industry including fine jewelry sales, sales management and yes, successful entrepreneurs/store owners possess very specific combinations of behaviors and motivators.

So as not to take up more space on this page, I offer an excerpt from the book that provides the research and the concepts. Enjoy!

By Terry Sisco on Mar 11th, 2022 at 2:37pm

I love reading all of these publications.  I do have a question that I would appreciate anyone commenting on.  I’ve been in the business for 32 years.  Can I get some input as to whether or not you pay a commission to the salesperson if they bring someone into the showroom and they buy.  And if that answer is yes, can someone tell me what that percentage of the sale should be? I really would appreciate some input on this.

Thank you.

Barbara Parker

By Barbara Parker on Mar 14th, 2022 at 6:29pm

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