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The First Thing a New Retail Salesperson Should Learn March 12, 2021 (0 comments)

Jimmy DeGroot Store Headshot

Green Bay, WI--What's the first thing that every new jewelry store salesperson needs to learn when they start with your store?

If you guessed "How to Handle Turnovers" you were right on. As store and sales trainers James (Jimmy DeGroot) and Brad Huisken agree in this video from the Jewelry Store Training Institute, the reason for this need is that you just can't afford to waste customers.

"If a store owner is going to spend $50, $60 or $70 or more to get a potential customer into the store, three things have to happen," said Huisken.

Learn what these three things are and effective Turnover methods by watching this short video now. CLICK HERE or on the image below to watch now.

James (Jimmy) DeGroot is a professional jewelry sales and operations trainer from the jeweler’s side of the counter. Having been in management and the jewelry business for over 20 years, Jimmy offers weekly training to jewelers nationwide via the website  Jimmy is an AGS titleholder and specializes in training relevant and timely methods for jewelry teams. He can do a full training on making Bridal Presentations the best they can be, among many other regular training options. Contact Jimmy at or call 920-492-1191.

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