Sales Strategy

The Power of Human Interaction in Shaping Consumer Loyalty August 19, 2024 (0 comments)

New York, NY--Human interaction in retail can significantly influence consumer loyalty. An article in Retail Customer Experience cites a report by The Bond Loyalty, released in partnership with Visa, that brands that reduce loyalty benefits for high-status members are experiencing declines in customer satisfaction.

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The report highlights that brands offering a strong loyalty experience are gaining consumer trust.

The Role of Human Recognition in Loyalty Programs

According to the report, Maegan O'Neill, VP of strategy and insights at Bond, noted the importance of human moments in loyalty programs. She stated that brands that leverage their employees to recognize and engage members are more likely to regain consumer trust.

The report highlights that participants who feel "recognized" through human-to-human interactions are likelier to remain loyal to a brand.

Consumer Behavior and Loyalty Program Influence

The influence of loyalty programs on consumer behavior is more pronounced than ever. The study found that 79% of consumers are more likely to recommend brands with effective loyalty programs, and 85% are likelier to continue purchasing from those brands.

For the fourth consecutive year, feeling special and recognized by program representatives remains a top driver of consumer loyalty.

Learn more in this article in Retail Customer Experience.