Sales Strategy

These Retail Strategies Are Helping Drive Conversions March 13, 2023 (0 comments)

Denver, CO--In the wake of the COVID-19 pandemic, the retail landscape has changed, and customer behavior has shifted significantly. To adapt, retailers need to create new strategies to drive higher conversions.

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An article examines six tips for retailers to power their eCommerce retail strategy. The first tip is using social media, with TikTok as a prime example. TikTok has been a game-changer in retail conversions among women's apparel trends. Retailers can create TikTok videos that showcase their products' features and use hashtags to attract interested users. They can also use evergreen content and plan their content strategy a year ahead for significant retail-driven holidays like Black Friday, Cyber Monday, and Singles Day.

Retailers can also leverage campaign landing pages throughout the year to avoid losing SEO equity and make the most of a page with high traffic. They can create fluid content that can adapt in real-time to consumer needs, as Dick's Sporting Goods did with their "Pro Tips" campaign, which focused on supporting consumers as they shifted their workout routines to home.

The article notes that retailers should think customer-first to make their customers' shopping experience easier and more convenient. Finally, retailers should invest in SEO and schema to improve their website's visibility and make it easier for customers to find the products they want.

Read more in this article.