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U.S. Silver Jewelry Sales Showed Resilience and Strength in 2020, Optimism Continues For Category in 2021 March 16, 2021 (0 comments)


New York, NY--Despite unprecedented retail challenges, a recent survey conducted on behalf of Silver Promotion Service (SPS) showed 42% of retailer respondents reported an increase in silver jewelry sales and, of those, 52% reported double-digit sales increases. This marks the 12th consecutive year of confirmed silver jewelry sales growth, according to SPS surveys. Survey results also confirmed silver as a top performing category for fine jewelry retailers, driving sales and maintaining margin, especially during the holiday selling season.

Additionally, 89% of retailers expressed optimism that their silver jewelry sales will continue to grow over the next several years. Highlights from the 2020 survey include:

SPS Director Michael Barlerin commented, “The Silver Promotion Service is pleased that silver jewelry continues to grow in importance for American jewelry retailers, maintaining double-digit sales increases and strong margins, despite the challenges related to the COVID-19 pandemic. We are also excited by the robust expression of optimism for silver jewelry’s continued future growth.”

The research, conducted by INSTORE magazine, was fielded in February 2021.

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