Sales Strategy
PA Jeweler Hosting Diamond-Studded Mother’s Day Giveaway March 16, 2021 (0 comments)
Indiana, PA—Luxenberg’s Jewelers, a 105-year-old jeweler with two stores in Indiana, PA, is “rocking” the airwaves with its upcoming Mother’s Day contest promotion.
Working with three local radio stations—Cat Country 106.3 FM and sports/news talk stations WCCS FM 101.1 and AM 1160 (simulcast), the jeweler is encouraging listeners to call in and potentially become a finalist eligible to win a pair of diamond stud earrings valued at $2,500.
The contest opened March 8 and the grand drawing will be held on Friday, May 7 at one of Luxenberg’s two locations.
In addition to being promoted live on the radio and on the stations’ website, the jeweler and radio personality Andy Hart teamed up with Luxenberg’s Jeff Widdowson and Kip Redd, to produce a YouTube video about the contest and encourage community participation. Click here or on the image below to watch.
The winner will be announced on WCCS’s Indiana in the Morning with Todd Marino show on Monday, May 10th, and Andy Hart’s Cat Country Morning Showwith a Luxenberg’s Jeweler’s interview on that episode as well.
Other local businesses are also participating in the two-month promotional event. Starting this week, two prizes from various sponsors, including restaurants and other businesses.
