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Understanding the Buyer Journey: Six Tips Every Motivated eCommerce Brand Needs for Success |  October 20, 2021 (0 comments)


Atlanta, GA--As a result of the wealth of information made accessible by the digital age, today’s generation of buyers is more informed than any that came before them. 

Because of this dynamic, the balance of power has shifted from the brand to the consumer in most situations. This means that, in the current paradigm, working to understand the buyer journey is more important than ever before. 

By taking the time to understand the buyer journey, the problems that consumers experience along the way and the factors that shape their decision-making process, retailers can better reach consumers and position their products as the ideal solution at the right juncture. 

As a means of helping merchants achieve this aim, today, we will explain the customer journey, the main stages which comprise the process, as well as how to use this understanding to create a practical map for generating awareness, clicks and conversions. 

Let’s get started. Click here to continue reading on

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