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What Do Consumers Really Look For When Shopping For A Piece Of Jewelry? August 11, 2021 (0 comments)


New York, NY—What do jewelry shoppers look for in a piece of jewelry, first and foremost? Is it the design? The quality? A low price? Image: A classic sapphire and diamond ring from Suna Bros.

The Plumb Club Industry and Market Insights 2021, a consumer survey completed earlier this year, is providing retailers with a roadmap that can help inform buying decisions during the upcoming jewelry shows. Below are some of the key findings about what consumers look for when buying a piece of jewelry:

Additional information from the research will be shared during the JCK Show. Any retailer wishing more information on the study should contact a Plumb Club member (find one here) or email The Plumb Club Industry & Market Insights 2021 was conducted in the first half of 2021 with a sampling of 1,049 men and women from ages 25-60 with a focus on 10 test markets across the United States. It was done with the help of Paola Deluca, The Futurist, and survey firm Qualtrics. 

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