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Plumb Club Study: Retailer Websites Are #1 Influencer Of Jewelry Purchases July 06, 2021 (1 comment)


New York, NY—The Plumb Club has just released the findings of a new research project, a multi-focused study titled The Plumb Club Industry & Market Insights 2021. Image: The study explored the typical spend for fine jewelry among consumers.

The study pulls together information and statistics on the state of the global jewelry market and then focuses on the U.S. jewelry industry, segmenting consumer demographics, characteristics, psychographics, and emerging trends. It also contains a comprehensive consumer insights section, gathered via a quantitative consumer survey. The project was undertaken during the first half of this year with the goal of gathering the most comprehensive consumer perspectives on jewelry-related topics. 

Key findings include:

Above: The ability to finance a jewelry purchase was a motivator for slightly more than half of respondents. Below, more findings from the study, including that retailer websites are the number-one influencer of jewelry purchases (left table). Images: The Plumb Club Industry & Market Insights 2021.

The study was done with the participation of The Futurist, Paola DeLuca, a recognized thought-leader, trend-forecaster and researcher within the luxury industry, with the support of Qualtrics, a quantitative statistical analysis/survey firm. The consumer survey sampled over 1000 men and women ages of 25-60, with a focus on 10 test markets across the United States. Respondents had all attended some college or higher, had a combined household income of at least $75,000/year and claimed to have either purchased jewelry in the past year and/or were intending to purchase jewelry in the upcoming year. 

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Comments (1):

Could not agree with this more. We do see the customer interactions on our client’s websites daily. The jewelers’ website is the most important component of overall marketing and something that they need to pay attention to more than ever.

Alex Fetanat
GemFind Digital Solutions

By Alex Fetanat on Jul 12th, 2021 at 6:41pm

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