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Why Buy Online and Ship To Store Could Be a Huge Hit For Jewelry Retailers April 01, 2022 (0 comments)

Woman with box

New York, NY--The buy online, pickup in-store (BOPIS) sale strategy is rising. It's more than doubled from 2019 to reach $72.5 billion in 2020, according to an eMarketer report. Despite the pandemic halting progress in the middle, the system is predicted to cross $100 billion in 2022, according to another report.

So why's BOPIS becoming a rising trend? Salesforce's Michelle Grant, senior manager of strategy and insights, told Retail Brew, "When people make a purchase decision, a lot of things go into that decision—price, quality, availability, but also fulfillment and returns. So the ability to offer curbside pickup is key to a customer experience for the modern-day shopper.

"Consumers have become addicted to convenience in all aspects of their life. And this is the most convenient way of fulfillment for those who have a car, which is a lot of Americans."

US Click-and-Collect Sales, 2019-2024 (billions, % change, and % of total ecommerce)

Which Delivery Methods Did US Digital Buyers Use for Digital Purchases in the Past Month? (% of respondents, Feb-Dec 2020)

But expensive things do not have to be as big as a car. The trend could be crucial for jewelry businesses. Acquiring a client online, having them place the order, and then motivating them to pick up the product from a local outlet could add to their satisfaction and minimize shipping expenses. Besides, it would just be the opportunity for the store to showcase products personally to customers and make exclusive offers.

Read more in the Morning Brew report.

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