New York, NY--There are few things more important than your marketing team and sales team being on the same page. Especially in the world of digital. We’ve all been in a situation where we see an ad with a great offer and come into a store only to find a clueless staff member. A manager needs to be called in to verify the ad and approve the purchase. You think to yourself, “This could have gone a lot more smoothly.”
The chances of you going back to that store without another great offer are very slim. This store failed to use that promotion as a way for the salesperson to make a great impression on customers. Instead, they’re known as a discount retailer with bad customer service. This could all be avoided if your sales and marketing staff are on the same page. Click here to continue reading on JewelryEcomm.com.