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Better Jewelers Succeeding Despite Some ‘Live’ Shopping Resistance October 07, 2020 (0 comments)
Los Angeles, CA--Reports are coming in daily from many better jewelry stores that they have been seeing better business than expected since reopening in the wake of the pandemic. Some have even proclaimed double Christmas business in September.
But Vertebrae, a Los Angeles-based augmented reality technology firm, has just completed a survey that found close to half of consumers are leery about going into a store to shop. The Vertebrae survey was about retail in general and not jewelry stores in particular.
Hesitance to Shop In Store; Ecommerce Issues, Too
According to the recently released Vertabrae survey, close to 1 in 2 shoppers (48%) still do not believe it’s safe to shop in stores. And nearly 4 in 10 (38%) won’t try on apparel or accessories or test makeup in the store — and that percentage is even higher for younger shoppers, with 40% saying they’ll avoid in-store try-on.
The survey of more than 1,100 American consumers also acknowledged problems with online shopping, despite its prevalence:
- One in three respondents reported shopping online at least daily (34%) and one in five respondents (19%) said they shop the Web multiple times per day.
- The top three challenges with online shopping all relate to not being able to physically experience a product: Nearly 6 in 10 (59%) respondents say they are concerned about whether items will fit; 58% say they miss not being able to touch or feel products, and 56% say they didn’t know whether the item that’s delivered will look the same as advertised online.
Click here or follow the URL below to get the free download of the complete survey. You will need to provide name, company, email, country.
Vertebrae is all about making the online shopping experience better, addressing key consumer issues like the accurate size of an item and how it will look on them.