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Longview, TX—Sondra Moore, co-owner of Henry And Moore Jewelry, was recently featured in the Kilgore News-Herald as part of a series about small businesses coping with—or thriving in—the pandemic. Image: Mamie Henry, left, and Sondra Moore, right, owners of Henry and Moore Jewelry in Longview, TX.

Moore, who has worked in retail jewelry for more than 50 years, has owned the store with her sister, Mamie Henry, since 2015. She told the paper she’s “old school—we get it done. You make those sales.” Like most of her peers, she kept in contact with her customers during the spring pandemic shutdowns, using everything from snail mail to texted photos of products. And like many upscale jewelers, business rocketed as soon as restrictions were lifted, resulting in several record months for sales—and her bookkeeper reporting, “y’all are catching up!”

“When we re-opened May 8, it was like Christmas in here,” she told the paper. “People were buying. Getting caught up on birthday gifts. Getting caught up on anniversary gifts — and then the engagement rings. We’re still selling a lot of engagement rings.”

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