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Chloe and Halle Bailey, Selma Blair Headline Pandora’s ‘Be Love’ Campaign January 30, 2024 (0 comments)
New York, NY--Pandora introduced its "Be Love" campaign, an initiative to honor love's universal and transformative nature. The campaign, arriving just before Valentine's Day, features the sister duo Chloe and Halle Bailey and actress Selma Blair as the new global brand ambassadors.
[Video screengrab via TheOfficialPandora]
Per a report in People, the campaign's centerpiece is an evocative video titled "Lived Love," directed by Sophia Nahli Allison and produced by Melina Matsoukas. The video features the Bailey sisters delivering a heartfelt rendition of the Bee Gees' classic "To Love Somebody," with a poignant twist in the lyrics. As the sisters vocalize the tune, they adorn custom jewelry pieces from Pandora.
The narrative then shifts to Selma Blair, illuminated by sunlight and the sparkle of Pandora's lab-grown diamonds. A tender moment unfolds as Blair embraces her son, Arthur Saint Bleick, reinforcing the campaign's theme of love's diverse expressions.
Per the report, Chloe Bailey interprets "Be Love" as embracing one's complete self, while Halle Bailey perceives it as an unceasing, unconditional presence. For Selma Blair, it signifies the art of being present and enriching every moment.
In addition to the Baileys and Blair, the campaign features a diverse array of talents, including Sasha Pivovarova, Aviana McClish, Colin Alexander, and a constellation of rising stars.
This campaign also serves as a prelude to Pandora's forthcoming endeavor in August, where the brand is set to launch three new lab-grown diamond collections: Pandora Nova, Pandora Era, and Pandora Talisman.
Read more in the report on People.
See the campaign video below.