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Five Tips To Drive Last Minute Sales Through Social Media | December 18, 2013 (0 comments)
Merrick, NY—Christmas now is less than a week away. As more and more people take off work for the holiday, they will be likely be spending more time on social media. Here are a few quick ideas to draw up a "less-than-a-week-before-Christmas" game plan to take advantage of social media for a last-minute promotional push:
Facebook: Picture This! Post two photos of your best selling jewelry pieces a day. Post the first when you open, and another one around 3 p.m. If you see one post is getting a lot of attention, then pay to boost the post and spread your brand even further.
Consider a third post each day: of an expensive, aspirational piece that you'd like to sell. If you don't have camera-ready art, ask a sales associate to model it and snap a picture with your phone. Upload and post and you're done.
Twitter: Frequent Tweets. Here is a place to use your own words, and often! The Twitter audience expects frequent updates throughout the day. Don't disappoint. Make it a point to post around 9 a.m., noon, 3 p.m., and 6 p.m.
Feeling at a loss for words? Talk about what's hot for the season, your store hours for the next day, what you think is the best buy in the store, last-minute gift ideas, and so forth. Just because it's generally a text media doesn't mean you can't paint a picture with your words.
Pinterest: Pin a Page. Actually, pin several pages! One for last minute gift ideas for her; gifts for him; gift ideas under $100; gifts by brand (offer one page devoted to brands or one page for each brand you carry); holiday ideas, and on and on. The more the merrier!
Borsheims' Pinterest page offers last-minute gift ideas for less than $100.
Instagram. Ask each of your employees to post at least one photo a day to your store's Instagram account, and don't forget the hashtags. With everyone pitching in and doing a little, you’ll populate your page quickly and easily. Let associates show their favorites and use whatever filters they like on the photos. And for all these social media avenues, don't forget to watch for feedback and keep the conversation going -- from online to a finished sale.
Top image: Dreamstime.com