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London, U.K.--Apple has achieved a historic milestone, becoming the world's first trillion-dollar brand, according to the Kantar BrandZ Most Valuable Global Brands Report 2024. This marks the third consecutive year Apple has held the No. 1 position.

According to a news release by Kantar, tech giants Google, Microsoft, and Amazon join Apple at the top. McDonald's remains in the top five. NVIDIA's leap to the No. 6 position, with a 178% increase in brand value, shows AI's rising influence.

Top 10 Most Valuable Global Brands 2024:

1. Apple: $1,015,900M (15% YoY increase)
2. Google: $753,474M (30%)
3. Microsoft: $712,883M (42%)
4. Amazon: $576,622M (23%)
5. McDonald's: $221,902M (16%)
6. NVIDIA: $201,840M (178%)
7. Visa: $188,929M (12%)
8. Facebook: $166,751M (79%)
9. Oracle: $145,498M (58%)
10. Tencent: $135,215M (-4%)

Louis Vuitton remains the most valuable brand in the luxury category, with a brand valuation of $130 billion. Hermès saw a 23% growth, thriving in the US and Chinese markets.

Learn more about it in the release by Kantar BrandZ.