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How You Could Get In Trouble For Promoting Jewelry As ‘Made In The USA’ September 27, 2021 (0 comments)


New York, NY—Do you promote any of your jewelry merchandise as “Made in the USA”? Did you know you can get in trouble for it?

In 2014, the Federal Trade Commission ruled that unless a marketer can substantiate that all components of a product—including the natural resources it’s made from—originated in the United States, it should not advertise the product as “Made in the USA.”

The original FTC ruling had serious implications for all sectors of the jewelry industry—both retail and wholesale—because the overwhelming majority of precious metals and gems in the market do not originate here. Since then, the rule has shifted somewhat. Under the law, some products must disclose U.S. content. For others, manufacturers and marketers who choose to make claims about the amount of U.S. content need to know about the shift from the FTC’s former Enforcement Policy Statement on U.S. Origin Claims to the new rule.

The Jewelers Board of Trade, in cooperation with the Jewelers Vigilance Committee, is offering a free webinar that discusses shifts in the FTC policy on Wednesday, October 13, at 2:00 p.m. Eastern time. Sara Yood, JVC deputy general counsel, will provide a review of recent action from the Federal Trade Commission on the “Made in USA” rulemaking, and Erich Jacobs, president of JBT, will provide an overview of what he is seeing in the digital world.


JVC deputy general counsel Sara Yood, left, and JBT president Erich Jacobs, right.

Related: New FTC Ruling Against “Made In USA” Label Hits All Fine Jewelry, Not Just Recycled Metal

Click here to register for the October 13 webinar.

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