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Le Vian Partners with GODIVA With Its Chocolate Diamonds November 14, 2022 (0 comments)


Great Neck, NY--GODIVA, the well-known chocolate brand, and Le Vian, have expanded their partnership with the launch of the new GODIVA x Le Vian collection. This GODIVA inspired collection marks the first time Le Vian has embraced the technique of hand lacquering with enamel in combination with Chocolate Diamonds. The collaboration between Le Vian, known for its Chocolate Diamonds, and world-renowned chocolatier is now available in time for the Holidays. 

“We are thrilled that the GODIVA x Le Vian collaboration has been embraced so fully, with demand for the GODIVA inspired jewelry driving yet another new collection,” said Nurtac Afridi GODIVA CEO. “GODIVA is always looking for new ways to bring wonder and happiness to more people around the world,  and this partnership with Le Vian has enabled us to just that.”

Le Vian CEO Eddie Le Vian adds: “Chocolate taps into the primal part of our brain, those hidden feelings that drive our deepest emotions. The world of chocolate is about the wonder and magic of chocolate, and it inspires otherworldly, decadent sentiments and instincts.“

Le Vian’s highlights the difficult feat of hand lacquering enamel and juxtaposing it with Chocolate Diamonds and fine design creation.

“The new GODIVA x Le Vian collection evokes the delight of devouring that first bite into a piece of GODIVA artisanal chocolate,” Eddie LeVian continues. “The jewelry encapsulates the surprise and journey each segment of a GODIVA chocolate brings with our chocolate enamel and Chocolate Diamonds structure.”

The collection also includes the iconic GODIVA Chocolate Ganache Heart as an inspiration for expressing love. By combining hand-lacquered enamel with their beloved Chocolate Diamonds, Le Vian encapsulates the trends of Euphoria and Spontaneity, which was highlighted in Le Vian’s 2023 Trend Forecast.

The ad campaign was shot at the GODIVA studios with Le Vian’s studio team and with GODIVA’s creative team.

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