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Leslie McGwire: A Brief Understanding of New Construction Versus Remodeling for Jewelry StoresLeslie McGwire |  August 02, 2024 (0 comments)

West Bloomfield, MI--To plan a jewelry store new construction or remodeling is the first step understand the budget. This is crucial to the business’s ability to generate revenue, even though many jewelry owners do not pay enough attention to the budget.

It does not matter if the business is physical or online, it’s important to think about how customers would view the store. The jewelry store layout will determine if a prospect will be a long-term customer or not. Brilliant jewelry store designs can be both functional and beautiful. This is why it is important to consult a specialist in jewelry store interior designer. These steps will help any business owner design the perfect store layout.

Choose the Layout that is Right for Your Business

There are many decisions involved in creating a jewelry store space plan. When designing a jewelry store, there are many factors you should consider. These include the industry of the jewelry, available space, jewelry sold and any competition. There are many jewelry store layouts that businesses can choose from. There are several common layouts for jewelry stores that businesses can adapt to:

• Mixed – Jewelry boutiques and traditional stand behind jewelry cases.
• Angular – The angular jewelry store layouts are becoming more popular.
• Loop – The loop space plan is ideal for the customer to flow comfortability throughout the space.

Get a Picture of What the Store Would Look Like

Next comes architecture and interior design. This stage is also known as the pre-implementation phase. It must include all the essential features that the jewelry store owners will have and wish. The template and elevations must show what the store will look when it is completed.

Decide How the Products Will Be Arranged

The next step is jewelry placement. Plan how jewelry will be displayed in the store. It is crucial because product mapping determines many things. This includes whether customers will be able to find the jewelry they are looking for, interact with them and ultimately get them to purchase. It is also a key factor in generating constant revenue. Jewelry businesses need to think creatively about the arrangement of their jewelry. This can be done by making the most popular jewelry prominent. One example of this is displaying limited stock or jewelry for sale.

Consider Fixtures and Other Accessories

The business owner then decides what additions will best complement the store. These are the additions that define the store’s functionality and aesthetics. These items can be divided into accessories and fixtures. Fixtures can be wall displays and jewelry cases. Accessories on the other side are removable. For example, these accessories include tables and chairs. When choosing accessories and fixtures, there are a few things you should consider. Fixtures should convey the business message and image while accessories should highlight the jewelry displayed. See picture below of Baxter’s Fine Jewelry floral accessories on the furniture table in front of POS.

[Baxter’s Fine Jewelry floral accessories on the furniture table in front of POS. Photo credit: Leslie McGwire]

Make a Strategic Place for Purchasing

The layout of a store determines how customers enter and exit the store. The best place to put the checkout point is at the back of the store. This method is used by many jewelry stores, but it’s not the only one.  Currently, jewelers’ preference is to be able to make a transaction on an iPad anywhere in the jewelry stores. picture below of Lasker’s Jewelers workstations at checkout.

[Lasker’s Jewelers workstations at checkout. Photo credit: Leslie McGwire]

Customer Behavior Can Be Used as a Guide

Before doing anything, most businesses conduct extensive market research. You can also study the competitors to find out how customers behave. New jewelry stores can learn from the interactions of customers with similar stores to help them structure their stores better. These are some common shopping habits that customers share:

• They should turn right when they enter a shop. Jewelry businesses strive to maximize their right side.
• Walk down the aisle. Customers like spacious aisles so they feel comfortable looking at both side of the aisle.

The jewelry businesses should consider the needs of people with disabilities when designing a jewelry store layout. No matter what disability a customer may have, the store should be easy for them to navigate. The Americans with Disabilities Act (ADA) provides a checklist jewelry store must adhere to enforce this. These are some of the requirements to make sure that a retail shop is ADA-compliant. See picture below of Baxter’s Fine Jewelry wide ADA accessible aisles.

[Baxter’s Fine Jewelry wide ADA accessible aisles. Photo credit: Leslie McGwire]

• Space: The store must have sufficient space between fixtures, and aisles that are sufficiently wide.
• Accessible rooms: VIP rooms and bathrooms must be accessible for people with disabilities.
• Parking lots: Jewelry stores should have disabled-friendly parking lots. You must make them easy to find.

Customer experience is a key factor in whether customers return to a jewelry store. Customers will remember the store if there is great customer service. A store will find comfortable seating, lounge areas, and clean bathrooms. It is important that these amenities meet the needs of customers. These details are essential to ensure customer satisfaction.

A well-designed jewelry store layout can make a positive impact on a jewelry company’s image. This improves the chances of a business making more money and leaving a lasting impression with customers. Customers might be more loyal and may even refer others to the jewelry business because of their overall design and layout.

About the Author: Leslie McGwire™ has over 35 years in business development, interior design services in retail and jewelry-based businesses. Leslie has won 25 national design awards, including the prestigious Salon Today and INSTORE Jewelry Store ​awards. Leslie has a true passion for business, design for the jewelry and retail industries. Visit lesliemcgwire.com for more information.