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New York, NY--Noura Sakkijha, cofounder of Mejuri, has evolved from her roots in a family of jewelers and a career in industrial engineering. Per an interview in WWD, Mejuri, after launching in 2015, has sold over 600,000 earrings this year through direct-to-consumer channels and its 29 global stores, including three in London.

[Image via Noura Sakkijha/LinkedIn]

The brand's primary demographic spans women aged 18 to 40. Since 2020, Mejuri has seen a 1,000% increase in new customers and a 2,000% growth in returning customers in the U.K., boasting a global customer base 2.1 million.

In the interview, Sakkijha shares insights into her journey, including applying her engineering background to problem-solving and leadership within her company. She values a growth mindset and passion in her team, discussing the importance of constant learning and self-motivation. Her approach to business has been shaped by her experiences, including learning from failures and the importance of surrounding oneself with like-minded individuals.

Mejuri has also had a balanced approach to digital and physical retail presence. The pandemic saw a strategic shift towards more expensive pieces, aligning with their community's growing engagement and demand.

Sakkijha has made significant strides in sustainability, with the brand now using 95% recycled silver and ensuring conflict-free diamonds. They've also invested in environmental regeneration projects and women's empowerment initiatives in the mining industry.

As a female CEO and a mother, Sakkijha speaks to the intuitive nature of her leadership role and the efficiency and perspective motherhood brings. She balances her professional and personal life, emphasizing the importance of family time and personal well-being through activities like tennis and cooking.

Learn more in the entire interview published in WWD.