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Product News: GN Diamond Offers Inventory For Independent Jewelers’ Private Branding January 25, 2021 (0 comments)


Philadelphia, PA—2020 was a banner holiday season and jewelers nationwide saw diamond studs and classic diamond jewelry fly off shelves. Forecasts suggest these items will continue to be hot into 2021.

GN Diamond’s White-Label e-commerce portal has over 5,000 certified diamond products for jewelers to add their own markup and branding. Diamond Hunt, GN Diamond’s free, white-label loose diamond search portal seamlessly integrates with the jeweler’s website to showcase the retailer’s entire inventory plus GN’s entire inventory worth roughly $70 million at wholesale cost. 

The site has a sleek interface and embeddable links for the jeweler’s website, to create an enchanting and educational online customer experience that rivals the major internet retailers. When luxury shoppers search the store website, they will easily find what they are looking forand quickly understand the unique characteristics and value of each loose diamond. The site offers: 

Additionally, GN Diamond’s vast inventory and its value-added light performance grading is not found on any e-commerce site because the company never sells to the public or to online-only businesses.Diamond Hunt is specifically created to give independent jewelers a powerful advantage over online retailers. 

“Independent jewelers need to maintain a sufficient inventory to meet demand for popular pieces that speak to shoppers’ core values. Not only that, but with social distancing and lockdowns still affecting brick and mortar stores, your inventory needs to be accessible online,” says the company.

Learn more at, or contact GN at or (800) 724-8810.

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