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Williamsville, NY--The word is out, Rembrandt Charms’ new collection of Initial Disc charms has plenty of character!

The collection includes two different Initial styles, with each letter of the alphabet represented in a lower-case block and an upper-case script. Additional charms feature an infinity symbol, heart, ampersand, and hashtag. Each charm is engravable on the back. Initials and birthstones are among our most requested categories. Our newest Petite Birthstone series is simple but elegant, adding a touch of sparkle to any charm bracelet. Rembrandt offers a style that is perfect for everyone.

“In today’s world, consumers are searching for quality, value and items that hold special meaning. Due to their sentimental value, charms are more popular now than ever! Charm sales have grown exponentially during the pandemic and continue to reach new heights as more jewelers reopen for business. We offer a sentimental charm for every occasion and life moment,” states Eric Lux, Vice President, Rembrandt Charms.

Traditional charm bracelets are often passed down from generation to generation. Today’s charms are tomorrow’s heirlooms. A charm bracelet is a sentimental journey that recalls special occasions and captures moments in time. Rembrandt charms are the affordable classic collectibles that never go out of style.