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New York, NY--Rocket Box, a leader in innovative packaging and display for the fine jewelry market, was pleased and honored to be selected to design and manufacture a unique ‘Memory Box’ for the 60th reunion of the West Point Class of 1960. Due to the pandemic, the reunion was held virtually in the Spring of 2021. 

Pictured above, L to R: John Denton (West Point Class of 1960, US Army, Retired) presenting the plaque to Andrew Kaplan, Vice President Sales, and Mike Kaplan, President, Rocket Box. Image Credit: Rocket Box.

As a result of the former classmates not being able to meet and reconnect personally increased the impact and importance of the Memory Box. Rocket Box enthusiastically donated time and resources to create a beautifully designed black jewelry box, embossed with the 1960 Class Crest. Contained in the box was a custom-designed, 16GB flash drive that holds photographs and personal memories of the former cadets’ four years at West Point. With over 300 photographs, a full-length video and more than 20 personal videos from classmates retelling their experiences and memories of West Point, the memory stick deserved an impressive and thoughtfully designed container to house it.

“Colleges pride themselves on their Alumni and the acronyms that that follow their names: PHD, CPA, MD and so on,” said Andrew Kaplan, Vice President, Rocket Box.  “West Point’s Alumni have many of the same acronyms. KIA is one acronym that in most cases is sadly unique to West Point and the other Service Academies. KIA or Killed In Action follows the name of far too many graduates from West Point names. I was humbled and touched by John Denton and Steve Waldrop’s recognition of Rocket Box’s efforts and the plaque given to me on behalf of West Point Class of 1960. Providing the packaging, our time and assistance for the West Point Class of 1960’s 60th reunion was an honor for me, for Michael Kaplan, our President, and for Rocket as a company. It was our way to say, “Thank you for your service!” 

About Rocket Box
Beginning with the 1917 arrival in the U.S. of founder Jerome Shiffman, ROCKET has, for 100 years and through four generations, provided the Retail Jewelry Display and Packaging Industry with the finest and latest solutions to their display needs. Today, ROCKET is global, with offices and facilities in the UK, Canada, China and Vietnam as well as New York, Ohio and California. ROCKET’S strength is grounded in innovative thinking and responsible business practices. The company’s commitment to sustainable practices has its roots in its early years, when nothing was discarded or wasted without considering how it might be re-used and reinvented. Those sensible and responsible practices of ROCKET’s earlier decades mirrors today’s forward-thinking credo of sustainability and repurposing.